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Adobe x General Assembly - 2025 (Graphic Design), (Brand Design), (Marketing)
OVERVIEW
[01] - AI Ethics
The Adobe x General Assembly Creative Skills Academy is a design-focused program built to help emerging creatives strengthen their foundation in layout, color theory, typography, and branding, while also exploring how AI can support the creative process. Students worked hands-on with Adobe’s suite of tools — including Photoshop, Illustrator, and Express — to bring their ideas to life through structured projects and visual storytelling challenges
AI tools were introduced not as a replacement for creativity, but as a way to enhance it — helping streamline parts of the process like background removal, content-aware fills, and layout expansion, while keeping full creative control in the hands of the designer. The program emphasized using AI to support and speed up workflows, without compromising the originality of the work.
For my final capstone, I revisited a travel-focused brand concept I created earlier in the program called WanderNow. The challenge was to select a past project and improve it using the skills and tools we had built throughout the course — including AI-powered features. I refined the brand identity, enhanced visual layouts, and expanded imagery using generative tools, all while keeping the tone and direction rooted in my original concept. This project gave me the chance to level up my creative thinking and apply modern tools to elevate my design execution.
[02] - Posters
[03] - Social Media Designs
UX Foundations